Blue Ocean Strategy
StrategySummary
Stop competing in bloody red oceans — create new uncontested market space where the competition is irrelevant.
Key Insights
- Don't fight for a bigger slice — make a bigger pie
- Value innovation = differentiation + low cost, simultaneously
- Look across industries, buyers and complements to find blue space
- The customers who matter most are the ones you don't serve yet
Action Items
- 1List your top 3 competitors and ask: what could I make irrelevant?
- 2Map the strategy canvas of your industry on one page
- 3Identify one factor every player has — and consider eliminating it
- 4Talk to 5 non-customers and ask why they're not buying
Core Theme
The best strategy is to make competition irrelevant — by creating new market space.
Discovery is the first stage. Now travel the path from understanding to transformation.